“How to create, protect and capture the value from a touristic service concept (non-technical innovation)?”
Research about new (flight) infrastructure to North Scandinavia during Summer.
We clarified the way customers value a service concept. Six variables constitute the value of this tourism product: Reputation of touroperator, Reputation of Destination, Monetary costs, Nonmonetary costs, service quality and quality of service experiences. These last four variables form the paradigm between costs and benefits and considered to be the foundation of perceived value.
Regarding protecting and capturing the value: reputation of the touroperator can considered to be the constituting variable of value appropriation. Having good, healthy relationships with local suppliers (stakeholders) are important to strengthen the position of the touroperator in the value system.
The research among travellers (pre- and post-consumption), results and managerial implications are kept confidential.
Inaugural flight Transavia AMS-RVN – June 2017